CMS’ direct mail program is the perfect complement to your gift or loyalty card program. Direct mail allows you to reach a broad base of customers while still targeting a specific customer base that’s more likely to visit your location. You can establish an ongoing dialogue with your customers, building loyalty as you engage them with special offers. And best of all, you can easily measure results, allowing you to make smarter decisions as you build and grow your campaigns.
CMS’ PromoCard is a mailer with a personalized promotional card that can be tracked through your location’s POS system. The promotional card is the same size as a typical gift card and is perceived as having real value. The postcard piece is customizable with space to promote your brand, new menu items, Limited Time Offers, store openings, catering, sports-related events, and other events. Direct mail can be an extension of your marketing efforts on your website, Facebook page and Twitter feeds by providing a tangible card that further engages with the community.
Redemption rates for the PromoCard mailer can be as high as 20 to 30 percent.
CMS will design the PromoCard mailer to your specifications. We can leverage your existing mailing list or purchase a list with the demographics you’re targeting. And we’ll work with you on all the specifics of your direct mail campaign, from concept to launch.
Design. Print. Mail. Three simple words, right? With a little help from CMS, those three words are the keys to driving more customers to your doorstep.
Why Direct Mail Works*
- 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list
- 91% of e-mail users have unsubscribed from a company e-mail they previously opted into
- 84% of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising
- 56% of direct mail recipients are actively opening and looking at direct mail
*Courtesy of Hubspot